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Nike’s “Just Do It” Campaign: A Masterclass in Branding & Storytelling Nike’s “Just Do It” campaign is one of the most powerful and recognizable branding efforts in marketing history. Launched in 1988, this simple yet profound slogan transformed Nike into a global symbol of empowerment, determination, and excellence. The campaign’s success lies in its simplicity, […]

Volkswagen’s “Eco-Friendly” Deception: A Marketing Strategy That Backfired Introduction In the world of marketing, brands strive to build trust with their customers. However, when companies manipulate their messaging for short-term gains, the consequences can be disastrous. One of the biggest examples of deceptive marketing in history is the Volkswagen emissions scandal, often referred to as

The Coca-Cola “Share a Coke” Campaign: A Masterclass in Personalization and Engagement In 2011, Coca-Cola launched one of the most successful and iconic marketing campaigns of the 21st century: “Share a Coke.” This campaign became a global phenomenon, not only reinvigorating the brand’s sales but also creating an emotional connection with millions of customers worldwide.